However, if you aren't yet measuring conversions, Smart Goals is an easy way to use your best sessions as conversions. You can then use Smart Goals to optimize your Google Ads performance. …

Use goals to measure how often users complete specific actions. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

Smart campaigns is a Google Ads campaign type that makes it simpler to advertise on Google Search, Google Maps, YouTube, and other Google partner websites. Smart campaigns bring you results …

Automated bidding signals Flexible performance controls Smart Bidding allows you to set performance targets and customize settings to your unique business goals: Optimize Search bids to your selected …

Consider your goals Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider five basic types of goals, along with your current …

Smart Goals require no additional set up. If your account meets the prerequisites, all you need to do is select Smart Goals from the goal Types list and then give your goal a name.

Smart Bidding is a set of automated bidding strategies that use Google AI to optimize for conversions or conversion value. Smart Bidding sets precise bids for each and every auction to help drive higher …

In Smart campaigns, a goal represents the main activity that you want potential customers to do after they see your ad. When you create a Smart campaign, you’ll be asked to choose one of the following …

You can also set up account-default conversion goals that you can apply to various campaigns to save time on managing conversion goals for each campaign. Improve campaign performance: Using …

By combining AI-powered Search ads products, you can create ads that adapt to show more relevant messages to more people while meeting your ROI goals. Google uses AI to set the right bids, reach …