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  1. What is Customer Data Management? Everything You Need to Know

    Mar 24, 2025 · Customer data management (CDM) is the strategic process of collecting, storing, and leveraging customer information to fuel growth and enhance customer experiences.

  2. What is Customer Data Management? Its Importance, Challenges

    May 9, 2025 · Customer data management (CDM) is a discipline that encompasses the process, strategy, tools, and policies for acquiring, managing, storing, and using data about customers to drive …

  3. What Is Customer Data Management? Why It’s Important, Examples …

    Sep 5, 2024 · Customer Data Management (CDM) encompasses the strategy, tools, processes, and standards a business employs to manage customer data effectively. This includes the acquisition, …

  4. What is Customer Data Management (CDM)? Definition, Best …

    May 26, 2020 · Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of …

  5. Customer data management - Wikipedia

    Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback.

  6. Customer Data Management: 6 Principles to Perfect Your CDM

    Customer data management is the process of acquiring, organizing, and using customer data to better understand customers and ultimately increase conversions and retention.

  7. Customer Data Management Tips + Best Practices (According to …

    Dec 3, 2024 · Learn how to create an effective customer data management strategy that allows you to better serve your customers while keeping their data secure.

  8. Customer Data Management: Best Practices | Informatica

    Learn about customer data management and find three best practices to support the foundation of a strong CDM strategy. Optimize your customer data management system.

  9. What is Customer Data Management? | Nutshell CRM

    Nov 5, 2025 · Customer data management, or CDM, is the process of gathering, organizing, analyzing, and using customer data from different sources to create a unified profile of each customer.

  10. What Is Customer Data Management? Definition & Best Practices

    Definition: Customer data management (CDM) is the process of acquiring, organizing, and using customer data to better understand your audience and ultimately inform your marketing strategies.