This discovery follows a report from The Information earlier this month that claimed that OpenAI was considering ...

OpenAI’s flagship chatbot has so far been one of the few blockbuster consumer apps that does not shove marketing into every ...

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting ...

Influencer marketing has become a cornerstone of modern advertising, offering brands a direct line to engaged audiences.

Lines of code in an experimental build of OpenAI's ChatGPT app references a number of advertising related features.

The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have teamed to generate widespread industry adoption of Ad-ID and ...

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology ...

Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), today announced that ...